Up2stream hd won't turn on?

Just got the up2stream hd in to try out. How do you power it on? Plugged in with type c USB. I’ve tried the button and it does nothing. I have a mini and it powers on with the same cube. The type c will charge phone.

Hi, in the first boot, you must press and hold buton and later connect usb type C.

It’s dead. Nothing i do will turn it on…